Blogs

There, But For The Grace Of God, Go I

Posted by CL McGown on February 23, 2018
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Category: Acknowledgments
A couple weeks ago, I had the honor of being a guest on Democracy Cafe‘s podcast with my friend, Chris Phillips. During the 35-minute conversation, we covered a number of topics but most of it centered around the nonprofit world: charities and donors. The original podcast was (of course) audio only but I paired it with some visuals to help occupy my visual-oriented mind.  I then uploaded it to YouTube and dropped it in below.

Groundhog’s Day…Again

Posted by CL McGown on February 2, 2018
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Category: Fundraising
It is hard for me to believe, but today marks the 25th anniversary of the Bill Murray movie, Groundhog’s Day.  I love this movie!  I loved it the first time I saw it (when I was like 4 years old, I think), and I love it again and anew every time I see it. The director Harold Ramis said as soon as it opened, he got calls from the head of nearly every religion and movement. 

Befriend The Calendar

Posted by CL McGown on January 15, 2018
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Category: Donor
If you have ever heard me talk about messaging, you have likely heard me advise you to embrace and leverage existing opportunities.  From tying your programs and services to current events and the news cycle to building toward mission-aligned observances. This isn’t a new idea, I didn’t create it; rather it is a tried-and-true tool for building awareness. However, I don’t recall talking about tying personal donor engagement to observances…until now. Knowing that “observance” may

Opportunity Expanded

Posted by CL McGown on January 7, 2018
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Category: Donor
Tags: ,
In my last post, I mentioned the opportunity I see in the latest tax law change. My point is that it is possible that the fundraising landscape has changed enough that any forward-thinking, creative non-profit could really take advantage of the situation.  This advantage could not only solidify their own donor base but also add to it. However, as I continue to read post after post, opinion after opinion, I see that my use of
It would be hard to tell you how many times I’ve been asked this question in the last month – it’s been a lot!  I thought I should share this blog in hopes it might help. There has been an incredible amount of hype around the Tax Cuts and Jobs Act of 2017.  Regardless of which side of the issue you look at, the lies, near-lies, and deliberate misrepresentations of what the new changes will